Watchtower monitors your top 5–10 competitors continuously — pricing, changelogs, jobs, reviews, ads — and sends one sharp weekly briefing: what they shipped, what their users hate, and what you should ship next.
Three competitors shipped this week. The pattern is clear: enterprise plans, SSO gating, and AI-first onboarding. Here's the 3 specific things I'd consider doing.
We watch the boring places competitors actually leak strategy from, then synthesize it into something you can act on in five minutes.
Diff their changelogs, release notes, marketing pages and pricing — caught the moment they go live.
We watch their job board. A new ML engineer in Berlin tells you more than their tweet thread ever will.
We mine G2, Reddit, Trustpilot and X for the things their users hate. That's your wedge — labeled and ranked.
Plan changes, new tiers, removed features, gated metering — surfaced with a clean before/after diff.
What they're testing in Meta and LinkedIn ad libraries, plus narrative shifts from founder posts.
Not a feed. A 5-minute strategist memo: what changed, what it means, and 2–3 specific moves to make.
Paste their URLs. We auto-discover their changelog, careers, pricing, social handles.
Crawlers and review miners run continuously. Big moves trigger real-time alerts.
Every Monday, one memo. What changed, what it means, what to do — no feed to scroll.
For the founder doing it all.
For small teams shipping fast.
Multi-product, multi-segment.
Get the next briefing in your inbox Monday morning. Spend the time you save on shipping.